In the fall of 2007, I was part of launching a multi-campus church in Central, Ontario, Canada. I was able to be involved in every aspect of the brand development, from discussions on what the brand character of the new ministry would be, to the selection of the name, to the design of the logo.

Once we had decided on the name “Connexus,” the goal was to create a logo that reflected a relevant, fresh, and authentic brand that Connexus wished to communicate. Several designs were submitted by several designers, however after market research and a public survey, my design was selected.

This design clearly communicates that Connexus is fresh, relevant, and authentic. Connexus did not want any symbology that they felt would deter those outside the church. They wanted it to reflect the professionalism which with the leadership approaches their ministry.

Pat brought clarity and simplicity to the design process and churned out a first rate product in a very short timeframe. - Carey Nieuwhof, Connexus Community Church